New In

We update our inventory continuously with new pet supplies. New arrivals typically go live on our website and app as soon as they’re stocked in our warehouse and stores. This means you might see new products weekly or monthly.

Check the New In page or subscribe to our newsletter to get alerts regularly about newly added foods, treats and exclusive pet gear as soon as they’re available.

Yes. Our system is omni-channel, so when something is listed in New In, it’s usually available to buy on our website and app as well as our stores (subject to stock). Browse the New In section to shop new pet items across all categories.

Subscribe to our email newsletter or follow us on social media, where we announce major new lines and trending items regularly. For the fastest updates, check the New In page on our website or app. You can also use filters like Type to browse categories (e.g. new dog treats, new cat toys) and easily find the latest arrivals.

Pet supplies are seeing exciting changes across all categories. One continues to be the humanisation of pet food with brands continuously introducing new formats and ingredients—frozen pet meals, baby food-style pouches, exotic protein options (duck, white fish, etc)—that prioritise premium, top-quality nutrition.

Another one that’s gaining a lot of traction is pet supplements. Immune support, mobility enhancement, collagen-infused formulations and more are becoming everyday additions to pet care.

On the trending pet accessories front, you’ll find sustainable designs and travel gear leading the way. Favourites in new dog accessories include eco-friendly collars, leashes and biodegradable waste bags. As pet parents take their cats and dogs on more adventures, travel-geared items like carriers, seat covers and portable water and feeding bowls are also turning into go-to picks.

Pet emotional and mental well-being is now a big part of the conversation, too. New dog toys like puzzle feeders, treat-dispensing gadgets, water fountains and more keep pups engaged, stimulate their natural instincts and curb boredom when their parents are away.